9 Actionable Steps to Improve Your Google Rankings
The goal is to create the best experience for users visiting your site. Google Search Console’s “Inspect URL” feature can help you test this. You can also use Google’s mobile-friendly test tool to discover how your pages, including images, work for mobile.
The Map Pack appears at the top of search results for most local queries, making it prime digital real estate for companies looking to generate local leads online. If you’re still struggling to get a hold of your ranking inthe search engine, log in to Databox to get an instant overview for trackingand visualizing your search position. Sometimes alot of the sites ranking on page 1 have a lot of content (like 1,000 words+)and this might be very popular in a recent algorithm update. Dan Lacey of SEO Consultant in Tauranga shares, “provide case studies for products and services you like to get a backlink to one or more of your key pages.
Based on the data you gather, you may decide to only use keywords with a lower competition or where it’s clear a user is trying to buy something. I learned a lot about image optimization after reading this content. It was interesting to know that now the image caption is also being displayed to users in Google image results. I always ensure that all the images in my blog post are properly optimized. TinyPNG is my favorite to compress and reduce the size of my images. It does a great job in compressing without compromising the original image quality.
- To better describe them, we’ll say these keywords are closely related to the main keyword you’re trying to cover.
- Google Business Profiles allows you to visually show off your business to consumers, and everyone loves good photos.
- Content is still king, but if the search engines can’t find, crawl, and index your pages, all your efforts will be in vain.
When customers review your business on Google Reviews, the results will show up on your profile. Google Business Profile was cited as the #1 local ranking factor in a recent survey of marketers. Information from your profile will appear in many areas of Google Search, including in Google Maps and in the new AI feature. It will also help you see which pages are slipping in rankings so you can prioritize improving those.
If you’re not sure which categories to choose, keep these points in mind:
By following these five simple steps, you can optimise your website and start seeing results without the guesswork. Being recognized as a brand to site visitors is a quality that highly successful sites tend to have. It’s not that cultivating a brand is a ranking factor, but rather that cultivating site users leads to stronger search signals. It’s a different experience than the carefully curated experience of a forum or social media site and for that reason it’s important to be able to give a sense of who is behind the site.
If your site is overly confusing and causing users to click back to the search engine result page, your bounce rate increases and your user session time drops. If something is difficult to do on your website, your visitor will follow the path of least resistance and go somewhere else. This shows Google that you really do have unique content on your website, and that your pages aren’t just duplicate content. To improve your Google ranking for a particular search, it’s a good idea to tell the search engine immediately what the page is about.
Bringing multimodal search to AI Mode
No monthly costs or pay-to-play — just a powerful, cost-effective way to make sure the right customers find you at the right time. When your business is optimized for Google Maps, more people will find you first, visit your location, and become repeat customers. Instead of losing sales to competitors, you’ll get the calls, the foot traffic, and a steady stream of new business. When people search for what you offer, they’re likely ready to buy — but if your business isn’t showing up at the top, they’re likely going elsewhere. Every spot you drop in the rankings means fewer clicks, fewer calls, and fewer customers walking through your doors.
Optimize For Featured Snippets
This includes primary keywords and long-tail variations, which are often less competitive but highly specific, helping you attract qualified traffic. Similarweb’s Keyword Generator can help you assess search intent effectively. SEO Anomaly Its Intent metric provides insights into what users are looking for when they search for a particular keyword, allowing you to refine your content strategy accordingly.
Long-tail keywords are easier to rank and attract high-intent traffic, so prioritize them in your strategy, and you’ll improve your Google rankings. You can improve your ranking for free by optimizing title tags and meta descriptions with local keywords. Use internal links to improve site structure, and earn high-quality backlinks through guest posting and directory listings. Additionally, optimize for Core Web Vitals, focusing on mobile responsiveness and site speed.

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