18 Best SEO Analytics Tools in 2025
It should be short, concise, and mention your brand name if possible. Try not to include numbers, underscores, or random letters as it can make your domain hard for Google (and users) to understand and remember. A content delivery network (CDN) can help users access your website faster by delivering your content sooner via a network of geographically distributed servers. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. With Agentic SEO, however, this process can be streamlined through autonomous AI agents that identify problems and recommend and implement solutions in real time.
This ended up taking up a lot of time each month, so they went looking for a digital marketing analytics solution. The fact is, most clients don’t care as much about the technical details as marketing agencies often think. Instead, they usually just want a simple report and a written summary of the performance that they can easily understand. Without a clear process, it’s easy to waste time chasing numbers that don’t matter. The three-step process below will help your team focus on surfacing insights your clients need. If your agency offers SEO services for clients, you know that it takes time to see a return on your marketing efforts.
Why should I use SEO Checker Tools?
It also comes with a Rank Tracker for monitoring the positions of your keywords in Google. This allows you to gain insights into your keyword performance, including their current ranking, historical changes, and top positions achieved. As you work on your SEO strategy, you can use the keyword tracker to see if your rankings improve. Plus, AIOSEO has a Search Statistics addon that lets you easily track your keywords, discover top-performing content, and see search insights right from your WordPress dashboard.
You’ll also find a backlink analysis tool for checking and monitoring your website backlinks. The site audit tool will show you any technical SEO issues affecting your website’s visibility and performance. The analysis report displays the most important issues first and gives you recommendations for fixing the problem. You can also monitor your keyword rankings directly in your WordPress dashboard.
Furthermore, agencies can leverage Majestic to analyze competitors’ backlink strategies, gaining valuable insights into their outreach efforts. For SEO agencies, maintaining a healthy link profile is paramount for both user experience and search engine crawlability. While seemingly a simple task, identifying and rectifying broken links (both internal and external) is a critical component of technical SEO that directly impacts a client’s site performance. Website traffic analytics represents the foundation of effective SEO performance measurement and optimization.
It is the practice of improving your website’s content, structure, and visibility to rank higher on search engines like Google. You might be accustomed to using Google Analytics 4 (GA4) for creating SEO reports, but it’s good to know that it’s not your only option. Google Analytics offers insights into what visitors do after arriving at your website, such as the number of pages they explore and where they decide to exit.
Best SEO Analytics Tools in 2025
Still, SEO checkers and website analyzers are a great place to start. Obviously Google’s own search optimization tools are powerful, accurate, and indispensable—they just don’t fit neatly onto SEO Anomaly this list. Even if you spend up on every product on this list, you’ll probably still use these free tools. While it’s available for free, it’s a fantastic way to spot-check your SERP rankings from different locations without the need for a VPN or incognito browsing. By design, Clearscope isn’t a very versatile tool, and isn’t cheap, but it’s got massive potential for scaling content optimization efforts.
If you’re feeling adventurous, it’s worth figuring out if you can specify a canonical version for your pages. But if you don’t canonicalize your URLs yourself, Google will try to automatically do it for you. The goal of SEO analysis is to ensure your website is optimized for search engines, making it easier for potential visitors to find you. With a well-executed analysis, you can uncover insights that help you make informed decisions about your SEO strategy. But don’t worry, it’s not as complex as it might seem at first glance.
This is crucial for maintaining and improving your website’s visibility and effectiveness in attracting and engaging with your target audience. If you’ve made significant changes to your website, such as a redesign, rebranding, or major updates to your content, it’s wise to conduct an SEO audit. This helps ensure that the changes haven’t negatively impacted your site’s SEO performance.
- The list below of SEO analytics tools is what we use in our own work.
- Plerdy is more than just a tool; it’s a complete solution that fits very well into your marketing plan and provides a strong basis to increase domain authority and improve your web presence.
- Setting up proper conversion tracking enables you to measure the ROI of your SEO efforts and identify which keywords and content types generate the most valuable traffic.
- Serpstat’s database is extensive, covering millions of keywords and domains, making it a great option for agencies looking to optimize their clients’ SEO and PPC campaigns.
- The analysis report displays the most important issues first and gives you recommendations for fixing the problem.
As soon as you’ve added your property to GSC, Google starts tracking data for it right away, even if you haven’t verified it yet. After you’ve verified your website, you’ll have access to all the data they’ve been collecting. There are many SEO analytics tools on the market, but since we’re typically trying to rank on Google, the first step is almost always to set up Google Analytics. Save time by automating the data retrieval of your clients’ SEO metrics. Simply put, you’re trying to figure out exactly what is working and your current obstacles for successfully driving organic traffic and conversions for your clients.

CD『あの時のあの景色』
ミューズアートレーベル第一弾アルバム。子どもたちのヒーリングにより、心を込めて創られたオリジナル童謡曲集CD